In 2020, we launched Leadership PRO—an online leadership development system built for frontline supervisors and mid-level managers. Since then, leaders around the world have used it to strengthen teams, elevate performance, and build cultures that learn, adapt, and win.

Now, we’re taking the next step.

Executive Presence is the next level in that leadership system—built specifically for senior leaders and executives. Because executive leadership is fundamentally different: your presence sets the tone, your decisions have cascading impact, and your communication shapes what the entire organization believes is important.

And tomorrow, Executive Presence goes live.

Why we built Executive Presence

In high-consequence environments, we’ve seen the same truth again and again:
performance rises and falls based on how leaders show up.

When senior leaders communicate clearly, stay composed under pressure, and build trust through consistent actions, teams align faster, operate more confidently, and recover better when things go wrong. When that presence is missing, even strong teams struggle—because uncertainty spreads quickly from the top.

Executive Presence is designed to help leaders close that gap with practical tools you can use immediately.

Who this course is for

Executive Presence is built for:

• Senior leaders and executives
• Leaders who set direction and shape culture
• Decision-makers operating in complex, high-stakes environments
• Leaders ready to elevate how they show up in the moments that matter most

If you’re responsible for outcomes that ripple through an organization—this course is for you.

What you’ll walk away with

This isn’t a theory-heavy program. Executive Presence delivers practical frameworks that help you:

• communicate with clarity and credibility
• lead through stress and uncertainty without creating noise
• set direction, alignment, and culture at scale
• make better decisions with incomplete information
• build trust through consistent, visible leadership
• strengthen the traits that define respected executive leaders

You’ll finish the course with tools you can apply in real conversations, real meetings, real crises—and the everyday leadership moments that determine performance.

Executive Presence Course Outline

EP-1: Intro to Executive Presence

• EP-1.1. Executive Leadership Differentiators

EP-2: Leadership Principles

• EP-2.1. Visible Leadership
• EP-2.2. Servant Leadership
• EP-2.3. Building Trust
• EP-2.4. Stewardship
• EP-2.5. Delegation

EP-3: Leadership Traits

• EP-3.1. Integrity
• EP-3.2. Level of Knowledge
• EP-3.3. Humility and Empathy
• EP-3.4. Courage
• EP-3.5. Composure
• EP-3.6. Loyalty*

EP-4: Grand Design

• EP-4.1. Mission / Vision / Values
• EP-4.2. Organizational Goals
• EP-4.3. The Merlin Factor – Visionary Leadership
• EP-4.4. Leadership KPIs – Knowledge, Performance, Inspection*

EP-5: Strategic Communication

• EP-5.1. Setting Culture / The Normal Message
• EP-5.2. Times of Stress and Post-Incident Leadership
• EP-5.3. Leading Across Generations
• EP-5.4. Difficult Conversations*

*Note about course release schedule:
Segments marked with a * part of the Q2 2025 expansion and will be released after the initial January 2025 course launch. All other segments are included at launch.

Tomorrow: We go live

We’re excited to officially launch Executive Presence tomorrow and share this next step in the Leadership PRO system with leaders who carry significant responsibility—and want tools that match the weight of the role.

If you’re ready to elevate how you show up, lead with clarity, and communicate with influence when it matters most—Executive Presence is for you.

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